Viral Marketing
The power of word-of-mouth advertising- digitized for the 21st Century.
Viral Marketing Defined
Viral Marketing takes advantage of pre-existing social media networks to increase brand awareness, sales or sales leads, or both. Traditionally, people associate Viral with video, games or apps, or text messages; however, social bookmarking can also be considered a form of Viral Marketing.
Viral is NOT Social Media Marketing
Although Viral Marketing does often utilize social networks as a foundation to spread the message, Social Media Marketing aims to create a long-term brand loyalty with consumers; Viral Marketing, on the other hand, is essentially a platform for short-term, immediate marketing 'bursts', that may or may not lead to general brand-recognition.
Elton Digital Viral Marketing
- Capitivating content. Viral Marketing is effective because it provides an Internet user with content they would not find anywhere else. Original, 'must-see' content is key to a successful Viral campaign.
- Building the viral loop. Do you know how to create a Viral Marketing initiative that self-replicates? We'll work with you to get the most exposure for your content, & in the process, build a following for your brand.
- Not just an enterprise approach. Viral Marketing efforts are not only for those with large budgets and national exposure; local businesses can just as easily create a 'buzz' with regional messages targeted to users within their geographical area.
- Visible results. As with all of our digital marketing services, Elton Digital will provide you detailed analysis of your Viral Marketing campaigns, in addition to proposals for developing new opportunities.
