Contextual Advertising
Your business next to relevant content on some of the most viewed pages on the Internet. And you thought that dancing cat video was popular.
What Are Contextual Ads?
Contexual ads are text or display-based advertisements, which are featured alongside targeted website content. The placements are chosen by the advertiser based on demographic relevance.
How They Differ From Search
With paid & natural search, ads are triggered by entering select keywords or phrases which correspond to your website. In contextual placements, your advertising message can appear next to articles and pages discussing content relevant to your target audience.
Elton Digital Contextual Advertising
- Shared knowledge of your audience. You know what audience you'd like to reach. And we know where they are online. Working in tandem, we can create a customized contextual targeting program.
- Flexibility in advertising. Like PPC, contextual ads offer the flexibility to alter your program at any time- on the fly. This includes adding/removing placements and demographic shifts, both on your end and the sites we target.
- Industry-leading publishers. We utilize only highly-trafficked networks who offer the finest targeting and reporting options in the digital marketing space.
- You won't be in the dark. Monthly performance reports are standard practice. Your contextual ad account manager will also schedule regularly meetings to update you on progress and keep you up-to-speed on new or changing opportunities.
